The Cheltenham Betting Phenomenon – How Bookmakers Approach The Biggest UK Annual Horse Racing Event

The Cheltenham Festival is the biggest series of race meetings on the National Hunt calendar in the UK. Cheltenham betting accounts for a large percentage of all annual income for both offline and online bookmakers in relation to horse racing.

Cheltenham betting comes in a variety of different forms and methods all designed to give the best possible value to the paying customer. Cheltenham betting has been popular for a number of years as the Cheltenham Festival has become more traditional and attractive to new and old customers.

The Cheltenham Festival includes a number of big races on the horse racing calendar including the Champion Hurdle and the Cheltenham Gold Cup. It’s traditional in the United Kingdom for customers to bet on the large horse races over the year and hence betting on the Cheltenham races is extremely popular in March.

Customers will have a greater variety of methods for Cheltenham betting this year than ever before. The majority of experienced customers will dwager through high street shops or through the bookmakers who will be on the Cheltenham racecourse.

Online Cheltenham betting will be big business this year because there are more online bookmakers than ever. All of these bookmakers will be offering different promotions and special offers in order to attract the most income and attention.

In a fast paced world a lot of people will choose to do their Cheltenham betting this year via their mobile phones. A number of bookmakers now have applications that can be downloaded to a mobile allowing customers to place their bets on the move at any time of day or night.

Cheltenham betting is more popular during specific periods of the Cheltenham Festival. More activity tends to take place on the first and last days of the Festival. This is because the euphoria of the opening day causes some big wagers to be laid and the last day has some of the biggest races.

Cheltenham betting online will be safer this year because online bookmakers have better security software than ever before. This will effectively encourage potential new customers to bet online, because they will recognise it as a safer environment in which to have a flutter on the horses.

Bookmekrs get busier in the weeks preceding the festival, as the main events get closer and public interest swells. This means bookmakers are going to compete in terms of advertising for attention in the gambling world. Cheltenham betting is big business so all of the big chains and independent bookmakers take the event very seriously.

Cheltenham betting opens a huge market for bookmakers to speak to potential new customers. For example, free bets and specials. Free bets will form a large part of bookmaker’s approach to the Cheltenham festival, because they effectively allow customers to play with the cash of a bookmaker as opposed to their own. This makes them attractive to customers, and an important tool in bringing in new business for the bookmaker. These promotions can often be used as a “loss leader” by the bookmakers, as they know that punters will often continue to bet with them in the future.

Special Cheltenham betting offers are centred more around individual races and high profile jockeys and horses that are due to take part in the festival this year. Specials could include the number of wins a jockey will have at the festival. These kind of betting markets can offer potentially big wins for customers, with extremely good odds available. Using a Cheltenham free bet on such a market is recommended, since doing so offers the potential of a big win, with zero risk.